Resources Library by ANA

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations

Authors: Niels Schillewaert, Holly Rozelle, Olesya Govorun, Tom De Ruyck, Thomas Troch

Company: InSites Consulting

October 1, 2015

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: Congress 2015: Revelations

Author: Samantha Bond

Company: Northstar Research

June 15, 2015

Sensory profiling and product development

R&D and Marketing teams can finally join forces to develop badass products. In this interactive presentation, and through Sephora, Red Bull, and Louis Vuitton case studies, hear how to:Identify and share consumer insights inspired by sensory...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Diana Derval

Company: DervalResearch

June 15, 2015

Can your audience recognise your brand with their eyes closed?

Sixième Son is an audio branding agency exclusively dedicated to sound identity, audio branding architecture and environmental sound design. In his presentation, Laurent will demonstrate the value of integrating musical design within the brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science

Author: Laurent Cochini

June 15, 2015

Programming research is now social, ongoing, anytime, anywhere

Social media and mobile technologies unlock a huge opportunity to learn and collaborate with consumers, while generating valuable consumer insights and knowledge. Learn how HBO Latin America has transformed its market research studies by harnessing...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Adriana Rocha, Laura Pellerano Berga

June 15, 2015

Rewarding the retail customer while generating extra revenue

The loyalty programme of Carrefour has been running for several years. It consists of giving loyalty points to card users when their basket has a specific spend value. Carrefour wanted to know until which point you can motivate the customer to spend...

Catalogue: Congress 2015: Revelations

Authors: Nicole Huyghe, Bart Vandenreijt

June 15, 2015

Turning shopper insights into company-wide memes

Impact is the name of the game in market research. There are two critical success factors to activate an organisation with the outcome of research: a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Congress 2015: Revelations

Authors: Niels Schillewaert, Tom De Ruyck, Thomas Troch, Anouk Willems, Holly Rozelle, Olesya Govorun

Company: InSites Consulting

June 15, 2015

Insight to action: Using survey data to target customers and increase ROI through digital media

Our client, InterContinental Hotels Group (IHG), wanted to increase consideration for stays, as well as web site bookings, for their Holiday Inn brand through an online ad campaign. TNS used a proprietary research survey tool, ConversionModel, to...

Catalogue: Congress 2015: Revelations

Authors: Chris Freehauf, Morgan Lozier, Phil Maves

Company: KANTAR TNS Malaysia

June 15, 2015

Create a sensory signature to strengthen your products and brands

Today brands elaborate strategies to create and maintain a very unique and unfailing connection with their faithful consumers. A thrilling sensory and emotional experience lived during the product usage is the most decisive key factor of the...

Catalogue: Webinars 2015

Authors: Lise Dreyfuss, Isabelle Marx

Company: Biofortis SAS

June 15, 2015